FLY MORE, SAFELY

Rush Airlines will provide aordable & quality flights
to its passengers to pestinations thta are in high demand

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OWNERSHIP & STRUTURE

Reflecting the overall nature of the organization envisaged, there is very light hierarchy in the organization plan for the airline. In such operation where safety and accountability are so much an issue, obviously someone has to be in charge, and also have to be absolutely clear lines of authority (and expertise) in the operational aspects of the airline. But beyond that, the prganization is designed around flexibility, a high level of personal accountability and responsabilities, and common cross-training and sharing of responsabilities as need arises and circumstances permit.

TARGET MARKET

Our target market is mainly European Travelers or travelers within to Europe.
These can be broken down into more specitifc target market as flollows:

BUSINESS TRAVELERS

The European Union is presented with many challenges amidst the COVID-19 pandemic, the fairly recent exit of Britain from the EU and also a fuel crisis. This has also created many opportunities for busisnes to be done within the Union and we intend to assist the business people involved in harnessing these opportunities...

FAMILY TRAVEL

As more and more of the world's population is able to travel more freely once again, families are able to re-unite. The COVID pandemic with the measures of lockdowns and restricted travel along with the many losses that families have experienced, has resulted in more people appreciating the value of family and spending time with family.

HOLIDAY & TOURISM

The destinations and routes selected are routes which offer high traffic for tourism and holiday makers seeking, adventure, be at leisure and relaxation.

SPORTS TRAVELERS

We seek to provide the means for athletes and supporters to be able to travel to different destinations within Europe to be able to compete or support their champions. The routes we are flying and their destinations are active sports centers, whether they are for 3x3 basketball championships; or RedbulleXtreme- Games events; or UEFA Champions League...

ART ENTERTAINMENT

The numerous educational facilities, art galleries, museums and facilities across the EU provide inspiration for students and enthusiasts of art, architecture, music, fashion, dance, engineering, history, and many other fields to visit the destinations we will be providing flights to and from. Musicians and other performing artists provide entertainment...

OUR ADVANTAGES

In comparing the proposed new airline to its competitors, there are at least two levels of comparasion that must be considered;
The usualy lower-Standard airlines, both scheduled and charter, flying out of the Southeastern European region, and the higher-standard, more highly regarded airlines operating out of Wetern Europe

Safety: actual and perceived
Cost and range of fares offered
Availability of different classes and services
Age and condition of the aircraft
Destination offerd
Availability of seats
Availability of fares

TECNOLOGY

Flight may be based on aerodynamics, but the proposed airline will be based on technology, and lots of it. Efficiency and convenience through use of the most up-to-date informational and electronic technologies, in addition to modern aviation and navigational technologies, are guiding principals of the proposed new airline.

Among the technological features the new airline will offer are:

INTERNET MARKETING
& ONLINE RESERVATIONS
(E-RESERVATIONS)
& SALES (E-SALES)

ELECTRONIC TICKETING
(E TICKETING)

ELECTRONIC CHECK-IN
(E-CHECK-IN)

ELECTRONIC BAGGAGE
TRACKING
(E-BAGGAGE TRACKING)

ELECTRONIC CARGO
TRACKING
(E-CARGO TRACKING)

ELECTRONIC QUALITY
CONTROL (E-QC)

FINANCIAL PLAN

Every effort was made to be realistic in these Assumptions, and if anything they were formulated conservatively, particularly in calculating initial load factors and revenue yields which, in practice, should be considerably higher than offered here. Additionally, passenger and cargo fares were considered to be flat over the entire period covered by this plan to compensate for the possibility that additional competition could force fares to remain relatively constant over the period. However, the objective of this exercise was to show that the proposed operation will be profitable even with much lower revenues than would normally be expected, and the numbers do in fact confirm a profitable outcome.

Additionally, expected net revenues from offering peak-demand special flights also are calculated. They are set apart separately from the scheduled-service revenues to show that both types of service - and particularly the more important scheduled service - are viable and the airline will be profitable even without these additional revenues. The assumptions utilized here are based on 100% paid for the purchase all aircraft at a high level of outfitting and with necessary spares included.